Social selling is…
the practice of using social media to build genuine relationships with potential customers that naturally lead to sales.
The modern approach to boutique branding & sales
It’s essential for us that our clients get personalized suggestions on who from our team is the best match. Rather than do things the typical way, we’ve created a system designed around our patients’ needs.
Our Process
Define Your Customer Profile
We will clarify who you're selling to, what they need to hear at each stage (awareness → consideration → conversion), and the core themes your content will revolve around (credibility, value, proof, personality, etc.). This becomes the backbone of every post you make.
Map Your Customer Journey
Awareness:
Content for this stage is exactly what you think of when you think of social media! Day in the lives, coffee order, favorites, trends, nights out, local business collaborations etc.
Consideration:
Professional product photos & traditional boutique content that will be mixed in with the rest of the social media content.
Conversion:
Targeted call to actions paired with better sales team training to ensure a higher in person conversion rate.
Creator & Sales Training
Your team is the most important thing you have for both content creation and sales. An effective training program will ensure you are getting the most out of your payroll costs.
Questions?
Do you have questions about whether or not a content idea will be a good one? How you can utilize your sales team as part of your organic social media funnel? Or where we got the outfit from out last TikTok ;)
Our question box is always open!
